OUR QR-CODES

Since 2020, every garment includes a QR code on the care label. It gives access to the full journey of the product — from raw fiber to finished piece.

We believe transparency should be easy to access. Through the QR code, you can see where and how each garment is made, including the factories involved at every stage.

On our website, the same information is available via the “Trace this product” feature.

WHY TRACEABILITY?

Sustainability claims are often simplified — and not always transparent. A garment may be labeled “organic” while only a small part of it meets that standard. Recycled materials may be used, yet produced under conditions that don’t meet fair labor expectations.

We believe sustainability must consider the full picture — materials, processes, and the people behind them.

Traceability allows us to show exactly that. We see transparency as a responsibility. It is how we build trust — through openness, clarity, and accountability.