In 2020 we introduced QR-codes in the care label of all of our garments showing our consumer all factories involved in making the garment, from raw material in the fiber to dying of the fabric and manufacturing of the product. To us it is important that our customers can see and feel secure that we and our factories take responsibility for both the environmental impact and the people involved in making a Residus product. In our web shop you can also access a garments traceability platform through the button “Trace this product”.
We see that many consumers distrust the self-proclaimed green tags and not without bases, says Evalena Jonsson co-founder at RESIDUS. Greenwashing is very common today, it can be garments marked with organic cotton where only a small percentage of the garment is made from sustainable fibers or a product made from recycled fibers that is produced in sweatshops in Bangladesh. How sustainable is a product if the cotton is organic but the person who made it does not have a living wage nor a work environment that is protected by decent labor law? Should we be allowed to call a garment sustainable if the fiber is recycled but the dying of the fabric is harmful to both factory workers and the environment? How do we know that a fiber is sustainable if it is not certified and we as a brand are willing to show you where it comes from?
We believe that transparency is the only way forward for brands that want to be able to talk about sustainability and responsibility. It is about building an honest affair through trust, openness and dialogue with the customer, says Elin Mohlander co-founder at RESIDUS.