RESIDUS launches traceable supply-chain in all products from Fall 2020 Collection. Through QR-coded garments the consumer will be able to see and feel secure that the full chain of factories behind the garment takes responsibility for both their environmental impact and their workers.
As the world grows more ethically conscious and consumers look to understand the ecological and human footprint of their clothing the fashion industry have quickly turned in to a jungle of sustainability claims. Self-made green labels are popping up everywhere but few brands back up their proclaimed sustainability with facts and information.
We see that many consumers distrust the self-proclaimed green tags and not without bases says Evalena Jonsson head of design and production at RESIDUS. Running in to greenwashing is very common today, it can be garments marked with organic cotton where only a small percentage of the garment is made from sustainable fibers or a product made from recycled fibers that is produced in sweatshops in Bangladesh. How sustainable is a product if the cotton is organic but the person who made it does not have a living wage nor a work environment that is protected by decent labor law? Should we be aloud to call a garment sustainable if the fiber is recycled but the dying of the fabric is harmful to both factory workers and the environment? How do we know that a fiber is sustainable if it is not certified or the brand is willing to show you where it comes from?
The fashion industry is traditionally secretive and complex in its processes and that is something we want to change says Elin Mohlander founder at RESIDUS. Our consumers will be able to see what they are spending money on. We believe that transparency is the only way forward for brands that want to be able to talk about sustainability and responsibility. It is about building trust, openness and dialogue with the customer.
Since the launch in 2017 RESIDUS have actively worked with sustainability and together with the company Trustrace they are now implementing QR-codes in all of their products. The QR-code will be found in the care label and can easily be scanned by a smartphone camera which leads you in to a platform where the level of traceability and the chain of factories behind the garment is accounted for. From raw material in the fiber to dying of the fabric and manufacturing of the garment. Regardless of the garment being bought new or second hand this information will still be available in the care label and easily accessed by the new owner.