The Scandinavian sheep industry burns thousands of tons of high quality wool each year, there is not enough demand for it. Instead the fashion industry imports wool products from the far east, treated in unnatural chemical processes and often mixed with plastics. Not to mention how little we know about the welfare of the animals the wool is cut from.
In our gotland wool project we are taking care of some of these natural high quality fibers by using wool from the Swedish Gotland sheep. Natural, undyed wool, cut in Sweden, spun in Denmark and knitted in Latvia – keeping the whole process close to home. The quality is magical and the products come with a never cold guarantee!
Honest sustainability – all of our products have QR-code technology that allows the customer to see the whole supply chain behind the garment.